Pros and Cons of Blogging

Nowadays, when the number of blogs reaches 600 million, there’s evidence that this type of business brings good profits. People start their blogs for personal use, business, brand visibility, or high ranks on Google. Let’s now discuss all the advantages of having a blog in more detail.

The pros of blogging are as follows:

• Ranking optimization. Creating useful and informative blog posts allows you to get a higher ranking. With evergreen articles, your website will rank better on Google and ultimately drive organic traffic. To ensure improvements in terms of your site’s performance, don’t forget to update your content regularly.
• Good relationships and communication with your audience. Customer engagement is crucial when it comes to your brand promotion and sales. That’s why it’s imperative to connect with your audience. Starting a blog is the best way to do it since you can let your readers explore your relevant content, leave feedback, and rate your material. It also enables you to update customers on your company’s latest products, launches, and news.
• Additional revenue. Successful blogs make significant profits. You can generate more income not only from selling products but also from blogging itself. If you have a reliable and popular website, your revenue can come from traffic, affiliate links, sponsored content, ebooks, webinars, courses, training, etc.
• Extra exposure. If you aim to create buzz around your company and product, making content related to your industry is the best decision. Leads can come from different sources to find info about certain industries. This way, your website will obtain more visitors and drive traffic.
• Online visibility. As of 2021, 4.72 billion people use online networks. In one way or another, all these users use the internet to find answers to their questions, learn something new, or just fill in their free time. By creating interesting blog posts, you can draw users’ attention to your brand and establish brand recognition. A visible website enables you to generate new customers faster.
• Higher traffic. Additional pages on your website increase your opportunity to emerge on a search engine results page and obtain more website readers and prospects. Hence, every time you write an article for your website, you increase your chances of ranking high on Google and attaining new readers and customers.

However, like any other business strategy, it has drawbacks as well:

• requires a relatively long time to bring positive results;
• always needs fresh and unique ideas relevant to your target audience;
• brings only a little payoff in the beginning;
• needs additional ways of promotion like email, social media, influencer marketing, PPC, and pre-roll ads.

Now that we’ve figured out the pros and cons of blogging, we also need to discuss the way this kind of business strategy works.

How does blogging work?

People who begin their startups buy a domain name and design their websites by themselves, while established businesses create new landing pages for a blog on their existing websites to fill them with good content. With simple websites, blogs enable visitors to use them easily and find the necessary information.

Different bloggers choose different blog themes. Some prefer to talk about marketing and product reviews, and others discuss fashion, healthy life, cooking, or any other topic. Bloggers create a series of posts and make them available for reading on their websites. Articles usually appear in a certain order, starting from the most recent ones. They are also divided into categories to enable people to navigate them easily. Besides, blog posts have another unique feature, such as interlinking. This way, bloggers link to other blogs and promote each other to expand their audiences.