Most people don’t pay enough attention to writing product descriptions. This is sometimes obvious. Many SEO experts suggest focusing on category pages first instead of product pages.

These SEO experts also recommend creating multi-level category pages, which is a good approach. Here’s an example: If you’re working on an e-commerce camera website, the best approach would be creating categories and subcategories like:

• Cameras > Camera Types (DSLR Cameras) > Resolution & Sensor Size (Full-Frame Cameras) > Use Case (Cameras for Beginners) > Brand & Model (Canon Cameras)

But why isn’t it a good idea to rely only on this approach? Don’t worry—I’m going to share a simple method of writing a product description for SEO in a way that not only drives traffic but also turns visitors into customers. Adding a video can make a big difference—according to Wyzowl Research, 82% of people buy a product or service after watching a video.

Reasons to Write Product Description

Some SEO experts think that on-page SEO is done after working on category pages. But many products are well-known by their names, like the “Canon EOS R6.” This means if we optimize a product page, we might start getting some traffic.

Some entire niches need product descriptions, such as perfume, electronics, etc. You can get some of your website traffic by ranking your products on search engines.

Similarly, some niches don’t need any product description, like Digital Art & Prints, Logos & Branding Assets, T-shirt Designs (Without Text), and more.

The best solution is to check the keyword volume to decide whether to spend your time on the category page or the product page. When there’s high volume for any product compared to the category you want to create, I suggest you focus on that product first instead of making and optimizing a new category page that has no keyword volume.

9 Simple Steps: How to Write a Product Description for SEO

Instead of just explaining how to write a product description for SEO, why don’t we actually create one together? This makes it more practical, relatable, and easier to understand.

Let’s use a ‘Perfumes’ example since these steps work for any type of product description.

1. Product Selection:

Let’s say our online shop offers 120 well-known product selling brands in Pakistan, with 15 products for each brand. It’s hard to figure out which products people are searching for the most. So we need to do some basic keyword research and make a list of the top 20 perfume brands.

1. Chanel Vol=6600
2. Versace Vol=6600
3. Calvin Klein Vol=4400
4. Creed Vol=4400
5. Hugo Boss Vol=4400
6. Dior Vol=3600
7. Victoria Secret Vol=3600
8. Burberry Vol=2900
9. Dunhill Vol=2900
10. Lattafa Vol=2900
11. Tom Ford Vol=2900
12. Issey Miyake Vol=2400
13. Yves Saint Laurent Vol=2400
14. Dolce and Gabbana Vol=1900
15. Jimmy Choo Vol=1900
16. Armaf Perfumes Vol=1600
17. Azzaro Perfumes Vol=1300
18. Valentino Vol=1300
19. Giorgio Armani Vol=1000
20. Givenchy Vol=1000

This gives us a good starting point for which brands to focus on first. For example, we have 15 different Chanel products. We want to pick the one that people search for the most.

Let’s say we choose this one: Bleu De Chanel For Men EDP 150ml.

2. Product Name verification 

We need to check four things about this perfume: “Bleu De Chanel For Men EDP”

1. Does this perfume actually exist, or did our inventory manager make a mistake?
2. Is it really EDP (Eau de Parfum), or is it actually EDT (Eau de Toilette)?
3. Is it men’s perfume or women’s perfume?
4. How many sizes does this perfume come in? And which sizes do we currently have in stock?

Once we’ve confirmed these details online, we can move forward.

3. Keyword Research 

Now we did a keyword research.

1. bleu de chanel (Vol=8100, KD=22)
2. bleu de chanel price in pakistan (Vol=5400, KD= 10)
3. bleu de chanel price (Vol=2900, KD=18)
4. bleu de chanel perfume price in pakistan (Vol=1900, KD=10)
5. bleu de chanel parfum (Vol=1000, KD=34)
6. bleu de chanel perfume (Vol=880, KD=21)
7. bleu de chanel parfum price in pakistan (Vol=390, KD=8)
8. bleu de chanel notes (Vol=320, KD=21)
9. bleu de chanel 50ml price in pakistan (Vol=260, KD=6)
10. bleu de chanel edp (Vol=210, KD=24)

4. Content Creation 

Once you get the full product description, copy it and paste it into your product description document.

5. Formatting

Now it’s time to give it a proper format.
I would like to add these points to the description.

1. Perfume Details
2. Fragrance Notes
3. Usage Occasion
4. Key Features
5. CTA

I will create a dummy Format for this.

Now we have to convert this product description into this format using the following prompt on GPT.

Now, you will get a properly formatted product description.

6. Facts Verification

Now verify the facts from reputable sources, such as whether the perfume notes are accurate, whether it is for men or women, and whether it is EDT or EDP.

7. SEO Optimization & CTA Addition

But the question is: how do we do SEO for product descriptions? Now, we have to naturally incorporate these keywords into the description without over-optimizing. For example, here are the refined keywords.

1. bleu de chanel price in pakistan
2. bleu de chanel perfume
3. bleu de chanel notes
4. bleu de chanel 50ml price in pakistan
5. bleu de chanel edp

8. Meta Data

Use these two prompts to generate meta titles and descriptions with any GPT model. Then, combine the best results to create a unique version.

9. Publication

It’s time to publish the product description! Make sure the images are optimized by adding alt text, a title, and compressing them for better loading speed. Now, our product description is all set to go!

Final Thoughts – Wahaj Ansari

Don’t think these steps are too long or a waste of time. I used to write 10 product descriptions in 8 hours, including a 1-hour break, and I also uploaded them to the website. If you’re wondering how long one product description takes, it’s about 20 minutes max.

Why should you follow this method? Because it’s not just a product description—it’s an entire webpage for your site. You should spend at least 20 minutes on each page because SEO isn’t something you do once and forget about. It’s a long-term way to bring in income, so take your time and do it right.