Client: Global Education Gateway (Study Abroad Consultant – Karachi, Pakistan)
Timeline: November 2023 – June 2024
Project Type: Local SEO + Technical SEO + Content Strategy + Website Optimization
Role: Wahaj Ansari SEO Specialist
Introduction
When I first connected with Global Education Gateway (GEG), their goal was clear:
“We want students searching for international study opportunities to find us, not our competitors.”
But there was a challenge…
Even though GEG offered high-value consulting and had a functional website, their digital presence was almost invisible. Their competitors dominated the SERPs, and students searching for study abroad destinations were being captured by other agencies.
That’s where my SEO journey with GEG began, and what followed was a significant transformation driven by data, strategy, and execution.
The Starting Point: Challenges Identified
During my initial audit, I discovered several critical issues:
- Important pages were indexed incorrectly
- Primary keywords were targeted on irrelevant pages
- Meta titles and descriptions lacked optimization
- No proper heading structure (H1–H6 misused; homepage headings in <p> tags)
- Slow website performance and poor Core Web Vitals
- Missing image alt texts
- Weak and spammy backlink profile
- Poor internal linking and confusing form placement
- No strategic content plan, blogs were inconsistent and not keyword-focused
In short, GEG wasn’t set up for SEO success, yet.
Phase 1: Market and Competitor Research
Before touching optimization, I analyzed:
- Top industry competitors
- High-intent and transactional keywords
- Search intent and SERP content gaps
- Competitor backlinks, GMB profiles, traffic sources & content strategies
Using tools like SEMrush, Moz, Google Search Console, and Chrome extensions, I built a blueprint of what GEG needed to do and what we needed to outperform.
Phase 2: Technical and On-Page SEO Fixes
Once the strategy was clear, I optimized the website step by step:
| Task | Status |
|---|---|
| Fixed heading tags and page structure | ✔️ |
| Removed irrelevant indexed pages (saving crawl budget) | ✔️ |
| Optimized meta titles & descriptions using Search Console data | ✔️ |
| Improved website speed using caching plugins | ✔️ |
| Added missing image alt text across the site | ✔️ |
| Fixed spammy backlinks and disavowed harmful links | ✔️ |
| Removed unnecessary form fields for better UX | ✔️ |
| Improved internal linking and navigation | ✔️ |
This cleanup alone started improving crawl behavior, impressions, and indexation quality.
Phase 3: Strategic SEO Growth Implementation
Once the foundation was fixed, I shifted focus to growth.
Content Expansion & Optimization
- Conducted keyword research for all destination pages
- Added long-tail and LSI keywords to match search intent
- Built a keyword-focused content structure with FAQs
- Created 9 new destination pages from scratch, including structure, references, and collaboration with developers
Blogging Strategy
I implemented a content cadence using the Timeroid method, publishing 2 blogs per week, each targeting:
- Trending keywords
- User intent queries
- High-demand study destinations
Off-Page & Authority Building
- Built backlinks from relevant niche and authority platforms
- Strengthened local SEO presence
- Improved NAP consistency
Slowly, rankings started growing.
The Breakthrough: Results
Within 7 months, GEG saw measurable and meaningful improvements:
- Significant Increase in Clicks & Impressions
- Strong ranking improvement across destination keywords
- Organic traffic coming primarily from Karachi and Pakistan, the exact target audience
- Website authority and trust signals improved
- Better user journey resulting in smoother conversions
The metrics clearly reflected:
From low visibility to a steadily growing, authoritative search presence.
Client Feedback
GEG shared highly positive feedback, acknowledging:
- Improved visibility
- Better customer engagement
- Noticeable increase in organic leads
Their testimonial mirrors the impact created, validating the effectiveness of the SEO strategy.
Conclusion
What started as an under-optimized website is now on its way to becoming a competitive digital asset in the study abroad niche.
This project is a reminder of one of my core SEO philosophies:
“SEO is not just ranking keywords, it’s aligning strategy with user intent and business goals.”
With consistent execution and strategy, GEG’s online presence has transformed, and its students can now discover it, just as they intended. Alongside this project, my experience working with skincare and perfume brands further reflects my ability to adapt SEO strategies across industries while driving measurable growth.
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really good breakdown honestly i landed here from google while searching about seo case studies and ended up reading the full thing. the way you explained the technical fixes first then content then backlinks made a lot of sense. i especially liked the part about fixing indexation and headings because people ignore that. results look realistic not overhyped. good stuff keep sharing more like this
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Impressive results in 7 months. The way you aligned destination pages with search intent and local SEO for Karachi is smart and clearly worked.
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Would this same process work for other niches, or is it mainly effective for education and study abroad sites?
Yes, the same process works for other niches too. The core strategy is universal, I just adapt the keywords, content structure, and user intent based on the industry and audience. That’s what makes it effective beyond education as well.
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I really like what you guys tend to be up too. This kind of clever work and coverage! Keep up the awesome works guys I’ve included you guys to our blogroll.
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Is the Timeroid blogging method something you’d recommend for other local businesses too? The consistency part sounds like it played a big role here.
Yes, absolutely. The Timeroid method works very well for local businesses because it builds consistency and topical relevance over time, which helps search engines trust and rank the site more steadily.
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This was a really helpful breakdown, especially the part about removing irrelevant indexed pages and improving internal links. Makes SEO feel practical and structured.