Client: Global Education Gateway (Study Abroad Consultant – Karachi, Pakistan)
Timeline: November 2023 – June 2024
Project Type: Local SEO + Technical SEO + Content Strategy + Website Optimization
Role: Wahaj Ansari SEO Specialist

Introduction

When I first connected with Global Education Gateway (GEG), their goal was clear:

“We want students searching for international study opportunities to find us, not our competitors.”

But there was a challenge…

Even though GEG offered high-value consulting and had a functional website, their digital presence was almost invisible. Their competitors dominated the SERPs, and students searching for study abroad destinations were being captured by other agencies.

That’s where my SEO journey with GEG began, and what followed was a significant transformation driven by data, strategy, and execution.

The Starting Point: Challenges Identified

During my initial audit, I discovered several critical issues:

• Important pages were indexed incorrectly
• Primary keywords were targeted on irrelevant pages
• Meta titles and descriptions lacked optimization
• No proper heading structure (H1–H6 misused; homepage headings in <p> tags)
• Slow website performance and poor Core Web Vitals
• Missing image alt texts
• Weak and spammy backlink profile
• Poor internal linking and confusing form placement
• No strategic content plan, blogs were inconsistent and not keyword-focused

In short, GEG wasn’t set up for SEO success, yet.

Phase 1: Market and Competitor Research

Before touching optimization, I analyzed:

• Top industry competitors
• High-intent and transactional keywords
• Search intent and SERP content gaps
• Competitor backlinks, GMB profiles, traffic sources & content strategies

Using tools like SEMrush, Moz, Google Search Console, and Chrome extensions, I built a blueprint of what GEG needed to do and what we needed to outperform.

Phase 2: Technical and On-Page SEO Fixes

Once the strategy was clear, I optimized the website step by step:

This cleanup alone started improving crawl behavior, impressions, and indexation quality.

Phase 3: Strategic SEO Growth Implementation

Once the foundation was fixed, I shifted focus to growth.

Content Expansion & Optimization

• Conducted keyword research for all destination pages
• Added long-tail and LSI keywords to match search intent
• Built a keyword-focused content structure with FAQs
• Created 9 new destination pages from scratch, including structure, references, and collaboration with developers
  

Blogging Strategy

I implemented a content cadence using the Timeroid method, publishing 2 blogs per week, each targeting:

• Trending keywords
• User intent queries
• High-demand study destinations
  

Off-Page & Authority Building

• Built backlinks from relevant niche and authority platforms
• Strengthened local SEO presence
• Improved NAP consistency

Slowly, rankings started growing.

The Breakthrough: Results

Within 7 months, GEG saw measurable and meaningful improvements:

• Significant Increase in Clicks & Impressions
• Strong ranking improvement across destination keywords
• Organic traffic coming primarily from Karachi and Pakistan, the exact target audience
• Website authority and trust signals improved
• Better user journey resulting in smoother conversions

The metrics clearly reflected:

From low visibility to a steadily growing, authoritative search presence.

Client Feedback

GEG shared highly positive feedback, acknowledging:

• Improved visibility
• Better customer engagement
• Noticeable increase in organic leads

Their testimonial mirrors the impact created, validating the effectiveness of the SEO strategy.

Conclusion

What started as an under-optimized website is now on its way to becoming a competitive digital asset in the study abroad niche.

This project is a reminder of one of my core SEO philosophies:

“SEO is not just ranking keywords, it’s aligning strategy with user intent and business goals.”

With consistent execution and strategy, GEG’s online presence has transformed, and its students can now discover it, just as they intended.